CDY Agency's recent campaign for Longtai Auto combined influencer content, short-form video, and localized messaging to drive stronger engagement across social platforms.
Rather than relying on generic promotional posts, the campaign leaned into creator personalities and real-use scenarios — showing vehicles in everyday Rwandan contexts that audiences could relate to.
The content mix included Instagram reels, TikTok videos, and story placements designed for discovery and repeat views. Creators were selected based on audience overlap with automotive buyers and strong engagement rates in Kigali and surrounding districts.
Early results showed meaningful lifts in profile visits, content saves, and inbound inquiries tied directly to campaign posts. The performance reinforced a core CDY principle: automotive marketing works best when it feels personal, visual, and locally credible.
Longtai Auto continues to use creator-led content as part of its broader digital strategy, with CDY supporting campaign planning, creator coordination, and performance review.